The effect from the MXBC 密雪冰城
With the lowest price of bubble tea that we
have never met before.
It indeed affects the market of bubble tea
business as the collect of customer is very strong when people know that they have
the choice with the price 6 RMB(USD0.8) to 8 Rmb(USD1.0) while other bubble tea
will need around 22 RMB(USD3.0) to 30 RMB(USD4.0) and some of bubble tea shop
even get the over 40 RMB(USD5.0) per cup
What are the advantage of
MXBC for their franchisees?
According to a magazine.
1). They do not charge the franchise fee while
other bubble tea shop will charge at least USD 10K.
2.).They do not charge the franchisee
marketing fee every month.
3.).They sell the material with very nice
price according to one of the franchisee they will charge them only 12 USD per
box while other brand will sell their franchisee USD 30.
These 3 points are very attracting for
people to franchise them.
How is the Execute the 4 business
steps for them??
Everyone who do the business will know
there are 4 step to make your business stronger
The first is Drainage to get more customers
to know your product.
The second is Interception to get more
customers to try your product.
The third is Reflow to have the customers
to come back to buy again.
The final is Referral to have the customers
to Tell their friends to buy it.
The first one they have been successful,
but if the customers buy their bubble tea and try it, will they come back to
Though they have now over 10,000 shops and
expanding to Asia area.
The shops they open are 3rd or 4th grade cities in China and as the labor cost and the rental fee is not much high
, so they are able to survive. Not sure if they are in the 1st grade
And now they plan to open 1st shop in HK as all fees in HK is quite high, not sure if they will still sell 6
to 8 RMB or not.
Just set up your Target
There is one bubble tea shop in China
called Heytea which sell around 40 RMB per cup.
They just focus on their target client and
find their own way.
Their bubble tea is almost 5 time expensive
than MXBC ,they will still have their own client.
So when you open your bubble tea , you need
to set up which kind of customers you plan to sell and the price you want to
Some want the cheap price other will want
the quality one.
Just focus on what you want.
Another low coffee shop
There is a company which sells coffee with
lowest price,too and they are then IPo in US Market, but there was a report
that their finances is all fake as the sell is not that good.
Finally, they were kicked out from the Nasdaq
,so as the cost is much higher than their sales, so with less profit there
might be an issue.
The different the MXBC
with other bubble tea shop.
MXBC , they are almost 30 years from1997
and they build their own factory to cost down, though the bubble tea material
according to our partners is not quality enough, this is different from others
bubble tea shop.
And now they have more capital to open more
shops in other area to expand their market.
No matter how all
business will have their blue day.
As a business, you will always need to know
there is always shit happen while growing.
If you believe this is just a task for you
, you will be successful and pass through.
A businessman is never complaining and
believe you can do it.
So we always trust things will go well.
MXBC , they are almost 30 years from1997 so
they started to build from zero to a high building.
This is an amazing story we can learn from.
When you open your own business, please always
try to think big.
As if you are not ambitious enough, you
will not be successful.