8 Ways to Marketing Your Bubble Tea Shop

1. Create your own social media

Share your bubble tea on your personal social media or create a website and Instagram account for your bubble tea shop. The design style must be consistent and visually appealing. Most potential customers are using social media, which is a crucial marketing channel. However, not all social media platforms are equally important depending on the product type and target audience. Typically, Facebook is the platform that most businesses prioritize. However, if you want to attract a younger audience, then you may want to focus more on Instagram. Instagram is currently the most popular social platform among young people, and you can increase customer views by posting your bubble tea on Instagram every day. For example, if you shoot a video, don't just upload it to Facebook. Instead, upload it to YouTube and Instagram as well, which will be more helpful.

The key is to stay active and maintain a presence on social media platforms where potential customers are most likely to be active, rather than just considering your own usage habits.



2. "Word-by-word": Talk to all your friends or communication by software

Ask your friends or family to share your product on their social media platforms. Their friends will see the post and it can increase sales for your bubble tea shop.

In addition, you can offer a "Share on Instagram for 50% off" promotion to encourage customers to share your bubble tea on their social media. This is an easy way to gain more sales and increased visibility for your shop through word-of-mouth marketing.



3. Spread the flyer to the pedestrian

Have employees distribute flyers on the street with a unique design for the shop name or "discount" to catch people's attention. You can also have the employees wear mascot costumes to attract more passersby and increase interaction.

4. Hire an advertising car or logo on your company car

When you have special events or discounts, rent an advertising car to promote your bubble tea shop. The shop name and logo design should be eye-catching enough to attract passersby. It is best to combine catchy phrases and music to deepen the impression on people.



5. Local media

If your shop is not well-known enough, you can invite local media to interview you at your bubble tea shop. Contact newspapers, TV stations, or programs proactively and provide product information. The product should have enough unique features or highlights to prevent the audience from forgetting it. Although actively contacting does not necessarily bring free interviews, the chance of success is zero if you don't try.

6. Find a Bloggers

There are several options for collaborating with bloggers. The first is for bloggers to come to the store and purchase products at their own expense, and then share their trial experiences on their platform. In addition, some bloggers are given free products to shoot product and store-style photos. This is essentially an exchange of products for the blogger's expertise. Another option is to collaborate with well-known bloggers, who typically require both free products and a fee. However, these bloggers have many fans, so the product is sure to get the exposure desired. The articles and photos bloggers produce usually generate interest among their fans, but of course, the product itself must have a strong enough value proposition to maintain the momentum. Bloggers' articles are also more likely to become Google keywords, which will attract many potential customers.

7. Hire a KOL or YouTube

Hiring KOLs or YouTube creators can help you reach a more precise audience. If your budget allows, collaborating with KOLs who have a large following can generate interest in your product through their videos, leading to interactions and ultimately, sales. KOLs can help increase your product's sales in a short amount of time, and the effect can continue to grow over time. KOLs are also able to create content that highlights the unique features of your product (using hashtags), which can be revisited by many people in the long run.

8. Cooperate with celebrities or famous people

Collaborating with celebrities can be considered if you have sufficient funds. However, it is important to observe whether the celebrity you want to collaborate with has a negative history that could negatively impact your brand. Similarly, if you collaborate with a more popular celebrity, the price may be higher. It is also important to consider whether the celebrity you choose to work with has similar endorsements. The exposure rate of collaborating with a celebrity is extremely high, but the cost will also be higher. It is important to carefully consider whether the sales volume can exceed the cost of collaboration.

No matter what, the most important thing is to have a high CP value for your bubble tea shop so that you can continuously attract customer traffic.